New Beginnings Family Services
Online Privacy Policy

Effective Date: September 2024

New Beginnings Family Services (d/b/a “First Choice Clinic”), a Minnesota nonprofit corporation, tax-exempt under section 501(c)(3) of the Internal Revenue Code, (hereinafter “First Choice Clinic”) respects your privacy as a visitor to its website (the “Website”) and has developed the following privacy policy (“Online Privacy Policy” or “Policy”) to inform you how First Choice Clinic handles your Personal Information, defined below, after receiving it.

By accessing or using this Website, you agree to this Policy, so please read it carefully. This Policy may change from time to time. Your continued use of this Website after First Choice Clinic makes changes is deemed to be an acceptance of those changes, so please check the Policy periodically for updates.

1 Information First Choice Clinic Collects and Why

1.1 Who Collects Your Information

First Choice Clinic is the data controller of the information First Choice Clinic collects from your use of our website.

First Choice Clinic utilizes a Data Protection Officer (“DPO”). This person is responsible for evaluating First Choice Clinic’s data protection policies and the implementation of those policies. If you feel something is not addressed in this Privacy Policy or have further questions, our DPO can be reached by using the contact information contained in section 7.

1.2 Consent to Collect Your Information

We process Personal Information based on consent , which you are free to give or refuse. You’ll see consent options when you visit our website for the first time. When we change the purposes for which we use your Personal Information, or when there are new purposes, we will notify you of such changes and may need to obtain your consent for the changes or new purposes. You can change your decisions at any time by clicking the button below. If you change your decision, it will not affect the lawfulness of processing based on consent before its withdrawal.

1.3 What Information First Choice Clinic Collects

Depending on the way you use the Website and First Choice Clinic services, First Choice Clinic may gather Personal Information from you in the following categories.

1.3.1 Personal Information

“Personal Information” means data or information that can be used to identify an individual directly or indirectly and includes: your name, address, IP address, email address, telephone number, professional information, trade union memberships, biometric data, such as fingerprint or facial recognition, or other similar personally identifying data collected from you by First Choice Clinic or its authorized agents and also includes Financial Information, Analytics Information, and Cookies defined further below.

1.3.2 Financial Information

“Financial Information” means credit card numbers, debit card numbers, bank account numbers, and other similar sensitive payment-related information.

1.3.3 Analytics Information

In an effort to improve visitors’ experiences on the Website, First Choice Clinic gathers certain information related to individuals’ website visits, collectively “Analytics Information”. Analytics Information does not correlate to you individually and is used solely to measure and improve First Choice Clinic’s Website and to better serve First Choice Clinic’s Website visitors. First Choice Clinic uses aggregate statistical data to compile reports. Analytics Information is likely to include the following:

1.3.3.1 Device- and Network-Specific Information

Device- and network-specific information includes your unique device identifier, operating system and version, the browser you use, your internet service provider (ISP), and your internet protocol (IP) address.

1.3.3.2 Geographical Information

Geographical information includes your language, zip code, area code, general location, and local time zone.

1.3.3.3 Website Visit Information

Website visit information includes data such as the domain from which you came to the Website, details of how you use the Website, what webpages you visit on First Choice Clinic’s Website, and the duration of your visit.

1.3.3.4 Third Parties and Analytics

First Choice Clinic may employ third-party data analytics firms to track and analyze traffic on the Website; to analyze visitor trends, browser types, and usage trends; and to present targeted ads based on anonymous information collected through tracking.

Third parties that are referenced on the Website may have content embedded that uses cookies on your browser or tracks certain analytics information, such as your IP address. Third parties may not collect your Personal Information from the Website unless you provide it to such third parties.

1.3.4 Cookies

1.3.4.1 Use of Cookies

First Choice Clinic may use cookies on your computer. A cookie is a small piece of data sent from a website and stored in a user’s web browser while the user is browsing that website. Every time the user loads the website, the browser sends the cookie back to the server to notify the website of the user’s previous activity.

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

1.3.4.2 Do Not Track Signals

First Choice Clinic does not respond to browser Do Not Track (“DNT”) signals. The Website may utilize page tags or web beacons to track information related to user visits as a part of First Choice Clinic’s data analytics described below. Page tags, also known as web beacons, pixel tags, or tracking pixels, are small, transparent images or snippets of code that are embedded in websites, emails, or other digital content. They are used to track user behavior, monitor website performance, and gather analytics data.

1.4 Why First Choice Clinic Collects Your Information

When you sign up to receive a publication of First Choice Clinic, make a donation to First Choice Clinic, or otherwise use the Website, First Choice Clinic may gather Personal Information. Specifically, First Choice Clinic gathers your Personal Information to accomplish the following objectives.

1.4.1 To Provide Services

First Choice Clinic may use your Personal Information to provide services to you upon your request. Such services may include sending you newsletters and publications, responding to your questions and comments, communicating with you concerning your financial transactions conducted on the Website, emailing you updates concerning First Choice Clinic’s products and services, and personalizing your visits to the Website.

For example, if you obtain a user ID, membership, educational materials, or otherwise request goods or services provided by First Choice Clinic, you will receive information about First Choice Clinic’s products, services, marketing information, and related offerings unless you choose to opt out. If you have questions about such communications or no longer wish to receive such offers, please contact First Choice Clinic using the contact information provided below at section 7 below.

First Choice Clinic may use your email address, usage data, or other Personal Information to provide you with technical support, to send you detailed summary emails regarding your transaction history with First Choice Clinic, to provide you with important tax information, or to send you notices about the Website or other promotional offers you have elected to receive.

In connection with these services, First Choice Clinic may also share your Personal Information with other First Choice Clinic offices or with First Choice Clinic’s subsidiaries and affiliates in the country in which you reside and in other countries.

1.4.2 To Fulfill First Choice Clinic’s Contractual Obligations

First Choice Clinic may collect Personal Information to fulfill First Choice Clinic obligations under an agreement with you or other third parties. This may include collecting information such as names, addresses, and contact details for the purpose of providing products or services as outlined in our agreements. First Choice Clinic may also use this information to communicate about updates, changes, or issues related to our agreement.

1.4.3 To Improve Your Experience on the Website

We may use your Personal Information to improve your experience on the Website. By collecting your Personal Information, First Choice Clinic is better able to personalize your experience by storing your preferences and enabling us to show you relevant content tailored to your interests. Additionally, cookies can remember your login credentials, shopping cart contents, or language preferences. Your Personal Information also helps First Choice Clinic understand how you interact with First Choice Clinic’s website, such as which pages you visit and how long you spend on each page, allowing First Choice Clinic to optimize the website’s layout and user experience.

2 Security and Compliance

2.1 Security

First Choice Clinic takes the security of your Personal information very seriously. When your Personal Information is stored by First Choice Clinic, First Choice Clinic uses limited-access, protected servers. Personal Information is stored on these servers in encrypted form. First Choice Clinic retains your Personal Information only for as long as reasonably necessary for the purpose for which it was collected. First Choice Clinic does not collect, store, or transmit user social security numbers or driver’s license numbers.

Unfortunately, data transmission over public networks may not be secure. While First Choice Clinic will use all reasonable means to protect your Personal Information, First Choice Clinic cannot guarantee the security of your transmissions of such Personal Information, and you use the Website at your own risk. If you suspect your Personal Information has been compromised, please notify First Choice Clinic using the contact information provided below.

2.2 Financial Data Precautions

First Choice Clinic takes the privacy and security of your financial information seriously. In order to provide you with a seamless and secure experience when making transactions or payments, First Choice Clinic has partnered with trusted third-party Payment Card Industry Data Security Standard (PCI DSS) compliant financial service providers to process your financial information.

Please note that First Choice Clinic does not directly receive, access, or store your financial information, such as credit card or bank account numbers. Instead, First Choice Clinic employs a tokenization system, which replaces sensitive financial data with unique, non-sensitive tokens. These tokens allow us to securely and anonymously process transactions without exposing your financial information.

Our third-party financial service providers are required to adhere to stringent security standards, including the PCI DSS.

2.3 Data Breach

If First Choice Clinic experiences a data breach and Personal Information is exposed, First Choice Clinic will notify you and the relevant supervisory authority within 72 hours of knowledge. Additionally, First Choice Clinic will quickly communicate data breaches to you unless the breach is unlikely to put your information at risk (for instance, if the stolen data is encrypted).

2.4 Third Party Precautions

We carefully select our third-party service providers and partners based on their ability to process Personal Information consistent with in compliance with First Choice Clinic commitments to data privacy set forth in this Online Privacy Policy. First Choice Clinic shares your Personal Information with such third parties only when it is necessary to provide our services to you or to improve our service offerings. First Choice Clinic also ensures that these third parties have appropriate technical and organizational measures in place to protect your Personal Information from unauthorized access or processing.

2.5 Third Party Agreements

Where required, First Choice Clinic enters into legally binding agreements with third-party data processors. These agreements explicitly outline the terms and conditions governing data processing activities, the scope and purpose of data processing, and the respective roles and responsibilities of each party. These agreements also require our third-party data processors to implement appropriate security measures, provide timely notification in case of data breaches, and assist us in fulfilling our obligations applicable law, such as responding to your data subject access requests.

2.6 Retention

2.6.1 Retention Periods

We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including, but not limited to, providing our services to you, complying with legal obligations, resolving disputes, and enforcing our agreements.

The specific retention periods for different categories of Personal Information may vary based on the nature of the data, the purposes for which it was collected, and any applicable legal or regulatory requirements. Once the retention period for a specific category of Personal Information has expired, First Choice Clinic will securely delete or anonymize the data, in accordance with our data disposal procedures.

2.6.2 Legal and Regulatory Requirements

In certain cases, First Choice Clinic may be legally obligated to retain your Personal Information for longer periods, such as for tax, accounting, or other regulatory purposes. In these instances, First Choice Clinic will retain your Personal Information in accordance with the relevant legal and regulatory requirements.

2.6.3 Data Anonymization

Where possible, First Choice Clinic may choose to anonymize your Personal Information so that it can no longer be associated with you. Anonymized data is not subject to GDPR requirements and may be retained indefinitely for statistical, research, or other purposes, without any impact on your privacy.

3 Information First Choice Clinic Shares and With Whom

3.1 Aggregated Information Sharing

First Choice Clinic may share aggregated demographic information with First Choice Clinic’s partners and third parties. Aggregated demographic information is generally collected from numerous persons and does not correlate to any specific individual. Aggregated information is not linked to your Personal Information and cannot be used to identify you.

3.2 Personal Information Sharing

3.2.1 Information Sharing to Date

First Choice Clinic does not sell the Personal Information of visitors to the Website and has not done so in the preceding twelve months to date. However, First Choice Clinic does disclose, and in the preceding twelve months to date has disclosed, Personal Information voluntarily provided by visitors to the Website, including name, address, email address, telephone number, as necessary to third-party servicers and processors in order to provide services to Website visitors, as more fully discussed below.

3.2.2 Third-Party Services

First Choice Clinic may partner with third parties to provide specific services to Website visitors. When you sign up for these services, First Choice Clinic may share your name or other contact information as necessary for the third party to provide these services. These parties are not allowed to use your Personal Information except for the purpose of providing these services. Furthermore, while First Choice Clinic will never rent or sell your email address to outside parties, First Choice Clinic may occasionally ask your permission to share your email address with third parties so that you can receive information or communications from those parties.

3.2.3 Donation Transactions

As discussed in section 2.2, all donation transactions originated on the Website are processed by third-party PCI DSS-compliant payment processors. Your Personal Information may be disclosed to such payment processors. The transactions are handled by established third party-banking, processing agents, and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process your donation. These companies are authorized to use your Personal Information only as necessary to provide their services to you and to comply with their legal obligations, such as to provide First Choice Clinic with your Personal Information, including your name, address, phone number, email address, and amount donated for tax or other reporting purposes.

3.3 Other Possible Disclosures

In addition to the other disclosures stated herein, First Choice Clinic may share your Personal Information for the following purposes and with the following parties, as applicable:

  1. To comply with applicable laws, regulations, legal processes, or government-enforced orders.
  2. To enforce applicable terms of service, protect First Choice Clinic’s legal rights, or defend against legal claims.
  3. To prevent, defend against, and otherwise address technical or security issues, including suspected or potential fraud.
  4. To guard against harm (whether actual or potential) to the legal rights, property, or safety of First Choice Clinic, visitors to the Website, or the general public as required or permitted by law.
  5. To facilitate communications with social media platforms. These social media platforms may have their own data collection, use, and sharing practices that may also be applicable to your Personal Information. You should review their applicable privacy policies and methods for changing the privacy or sharing settings on such services.
  6. To effectuate a merger, divestiture, restructuring, reorganization, dissolution or other transfer of some or all of First Choice Clinic’s assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which users’ Personal Information held by First Choice Clinic is among the assets transferred.
  7. To fulfill the purpose for which you provide it. For example, if you provide First Choice Clinic with an email address for the purpose of First Choice Clinic sending you a regular newsletter, First Choice Clinic may use it to regularly send you newsletters.
  8. To achieve any other purpose to which you expressly consent.

4 Your Privacy Rights

Subject to the limitations set forth in Sections 4.9 and 4.10 you have the following rights with respect to your Personal Information.

4.1 Your Right to Opt Out

You may have the right to opt out of First Choice Clinic’s data collection for certain purposes. If you would prefer that First Choice Clinic not collect Personal Information about your Website visits, you may opt out by contacting us by using the information provided in section 7.

4.2 Your Right of Confirmation and Access

You may have the right to confirm whether First Choice Clinic is processing your Personal Information and to access your Personal Information, subject to certain limitations. You may also have the right to request additional information related to the categories of information collected, sources of information collected, purpose for information collection, categories of third parties to whom Personal Information is disclosed, and the specific pieces of information collected. You may request such confirmation, access, or additional information by contacting us using the information provided in section 7.

4.3 Your Right to Correction

You may have the right to correct inaccuracies in your Personal Information, subject to certain limitations. To request changes to the content of your Personal Information, you may contact us by using the information provided in section 7. Please note that First Choice Clinic is not responsible for updating information shared with third parties.

4.4 Your Right to Data Deletion

You may have the right to have your Personal Information you may have provided to First Choice Clinic deleted, subject to certain limitations. You may request that First Choice Clinic delete your Personal Information by contacting us by using the information provided in section 7.

4.5 Your Right to Data Portability

You may have the right to obtain your Personal Information in a portable and, to the extent technically feasible, readily usable format, to allow you to transmit your Personal Information to another controller without impediment, subject to certain limitations. You may request your Personal Information in such a format by contacting us by using the information provided in section 7.

4.6 Your Right to Limit Use and Disclosure of Sensitive Information

You may have the right to request that the use and disclosure of sensitive information, if any, be limited to those uses which are necessary to perform the services or provide the goods for which the information was provided and other authorized uses. You may request such limitations on use and disclosure by contacting us by using the information provided in section 7.

4.7 Your Right to Object

You have the right to lodge a complaint with a supervisory authority, specifically, the Executive Director.

4.8 Your Rights Related to Automated Decision-Making and Profiling

You have a right not to be subject to a decision based solely on automated processing, including profiling, which produce legal effects concerning you and similarly significantly affects you. You can object to your Personal Information being used in this way. First Choice Clinic is permitted to use automated decision-making and profiling if the decision:

  1. is necessary for entering into, or performance of, a contract between you and us;
  2. is authorized by state law to which First Choice Clinic is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
  3. is based on your explicit consent.

Where First Choice Clinic engages in automatic decision-making or profiling in connection with a contract between us or to further to your explicit consent, First Choice Clinic implements suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention from us in the course of decision-making process, and the opportunity to express your point of view and to contest the decision.

4.9 Limitations on Access

We may restrict your right to access your Personal Information in the following situations.

4.9.1 The request is manifestly unfounded or excessive.

If your access request is repetitive or clearly intended to cause inconvenience or disruption, or if the request is overbroad or too generalized, First Choice Clinic may refuse to comply or charge a reasonable fee to cover our administrative costs.

4.9.2 The request would adversely affect the rights and freedoms of others.

If providing access to your Personal Information would negatively impact the privacy rights, trade secrets, or intellectual property of others, First Choice Clinic may limit or deny your request.

4.9.3 The request conflicts with our legal obligations.

If First Choice Clinic is legally required to withhold your Personal Information, such as in cases of ongoing legal proceedings or regulatory investigations, or if disclosure would violate our contractual obligations, First Choice Clinic may limit or refuse your access request.

4.9.4 Prevention, investigation, or prosecution of criminal offenses.

We may limit your access to Personal Information data if doing so is necessary for the prevention, investigation, or prosecution of criminal offenses or the execution of criminal penalties.

4.9.5 Regulatory supervision and enforcement.

If providing access to your Personal Information would hinder the performance of tasks aimed at ensuring regulatory compliance or enforcement, First Choice Clinic may limit your access request.

4.10 Limitations on Deletion and Modification

There are certain circumstances in which First Choice Clinic may be legally required or permitted to refuse or limit your request to delete or modify your Personal Information. This section outlines the legitimate reasons for not honoring your data erasure and modification requests, including contractual obligations and other legitimate grounds.

4.10.1 Contractual Obligations

If your Personal Information is necessary for the performance of a contract to which you are a party or in order to take steps at your request before entering into a contract, First Choice Clinic may be unable to delete or modify your data.

4.10.2 Legal Compliance

If First Choice Clinic is legally obligated to retain your Personal Information for purposes such as tax, accounting, or other regulatory requirements, First Choice Clinic may refuse or limit your erasure or modification request.

4.10.3 Assertion, Exercise, or Defense of Legal Claims

We may refuse or limit your erasure or modification request if your Personal Information is necessary for the establishment, exercise, or defense of legal claims.

4.10.4 Other Legitimate Interests

If the retention of your Personal Information is in furtherance of archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes, under certain circumstances; public health reasons consistent with the exceptions for processing special categories of Personal Information such as health information; exercising official authority vested in us; performing a task carried out in the public interest; exercising the right of freedom of expression and information; or otherwise in First Choice Clinic legitimate interests under the law, First Choice Clinic may refuse or limit your erasure or modification request of your Personal Information.

5 Additional Notices

5.1 Changes to Online Privacy Policy

In the event of any change to First Choice Clinic’s Online Privacy Policy, notice of such changes will be posted on the Website. Any changes to this Online Privacy Policy will become effective when First Choice Clinic posts the revised Online Privacy Policy on the Website. Your use of the Website following these changes means that you accept the revised Online Privacy Policy.

5.2 Third-Party Websites’ Privacy Policies

When you click on links on the Website that take you to third-party websites, you will be subject to these third parties’ privacy policies. First Choice Clinic cannot be responsible for the actions of any third-party websites and encourages you to read the posted privacy policies of each website you visit, whether you are linking from the Website or browsing on your own.

5.3 Children Under Sixteen

The Website is not intended for children under sixteen (16) years of age. No one under sixteen years of age is permitted to provide any information to or on the Website, and First Choice Clinic does not knowingly collect Personal Information from children under sixteen years of age. If you are under sixteen years of age, do not use or provide any information to the Website, register on the Website, make any purchases or donations through the Website, use any features of the Website including any interactive or public comment features, or provide any information about yourself to First Choice Clinic, including your name, address, telephone number, email address, or any screen name or user name you may use. If First Choice Clinic learns it has collected or received Personal Information from a child sixteen years of age without verification of parental consent, First Choice Clinic will delete that information. If you believe First Choice Clinic might have any information from or about a child sixteen years of age, please contact us by using the information provided in section 7.

6 State Privacy Rights

6.1 California Shine the Light Law

To learn more about California residents’ privacy rights, visit https://oag.ca.gov/privacy/ccpa. California’s “Shine the Light” law (Civil Code section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us by using the information provided in section 7.

6.2 U.S. State Privacy Rights

Residents of various U.S. states, including but not limited to California, Colorado, Connecticut, Virginia, Utah, Iowa, Indiana, Tennessee, Texas, Florida, Montana, Delaware, New Hampshire, New Jersey, Kentucky, Nebraska, and Oregon, have specific privacy rights. Depending on your state of residence, you may have the right to:

Confirm whether First Choice Clinic processes your Personal Information.

  • Access and delete certain Personal Information.
  • Exercise data portability to receive a copy of your Personal Information in a usable format.
  • Opt-out of the processing of your Personal Information for targeted advertising and sales purposes.
  • Correct inaccuracies in your Personal Information, considering the nature of the information and the purpose of its processing.
  • Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.
  • Restrict or limit the processing of your Personal Information.
  • Receive clear and accessible information about how your Personal Information is being used (right to transparency).
  • Not be discriminated against for exercising any of your privacy rights (right to non-discrimination).
  • Appeal a decision made by a business regarding your privacy rights request.
  • Provide or withdraw consent for the collection and processing of your sensitive Personal Information (right to consent).
  • Object to the processing of your Personal Information for certain purposes.
  • Ensure that only the minimum necessary data is collected and processed (right to data minimization).
  • Ensure your Personal Information is only used for specified, explicit, and legitimate purposes (right to purpose limitation).
  • Ensure the accuracy, integrity, and security of your Personal Information (right to data integrity and security).
  • Be informed if your data is breached and your personal data security is compromised (right to be informed).

Additional Rights for California Residents:

In addition to the rights above, California residents may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), such as:

  • The right to know the categories of Personal Information collected, the sources from which Personal Information is collected, the purpose for collecting Personal Information, and the categories of third parties with whom we share Personal Information.
  • The right to non-discrimination for exercising any of your privacy rights.

Other States:

Residents of other states with privacy laws not specifically listed above may have similar rights. We are committed to respecting and protecting your privacy rights as required by applicable state laws.

To exercise any of these rights, please contact us by using the information provided in section 7.

6.3 Nevada

Nevada provides its residents with a limited right to opt-out of certain Personal Information sales. Residents who wish to exercise these sale opt-out rights may contact us by using the information provided in section 7. However, please know First Choice Clinic does not currently sell data triggering that statute’s opt-out requirements.

7 Contact First Choice Clinic

To obtain further information concerning the terms of this Online Privacy Policy, to exercise your privacy rights as detailed herein, or to appeal a decision First Choice Clinic makes in response to a submitted request, please contact:

info@firstchoiceclinic.org

651-267-4357

REACH OUT!

REACH OUT

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